Home.Food

Description

HomeFood is a marketplace that sells homemade food from chefs and cooks.

Client

Home.Food

Year

2021

Type of work

UX Research, UX/UI Design, MVP

Problem

Amateur cooks and professional chefs often struggle to reach out to a wider audience and gain recognition for their culinary talents. Customers, on the other hand, face challenges in discovering local homemade meals that suit their preferences.

Goals & Strategy

Conducting research and testing of an idea, finding the gap, pain points and new insights.
Create an easy-to-use MVP platform that acts as a central hub for chefs and customers.
Customers should be able to easily find nearby meals tailored to their dietary preferences, tastes and location.
Create a fully customisable platform for chefs to showcase their dishes, communicate with customers, set up a schedule for specific dishes, manage orders, and more.

To achieve our goal, we followed a comprehensive UX design process that included user research, ideation, prototyping, and testing. We worked closely with chefs, amateur cooks, pastry chefs and customers to gain insight and understand their needs, pain points and expectations. This user-centred approach guided the decision-making process throughout the design journey.

research phase

During the research phase, we conducted a thorough analysis of the market, competitors, and user needs.

We began by segmenting our primary users into two groups: "chefs" and "customers." From there, we developed hypotheses and crafted key questions for in-depth interviews.

Using the data collected, we created a Customer Journey Map (CJM) and a User Flow. Since our goal was to build an MVP, we prioritized features and ideas in a separate document, focusing on what would be most impactful.

The prototype development was based on the selected main features and those we wanted to check in the usability tests.

We then conducted moderated user tests of our product and concluded with a final survey.

Customer

Chef

Results

Chef's profile

The chef's profile displays their skills, menu, and meal's nutrient details. They can upload high-quality images of their dishes, describe recipes, and provide pricing and availability information.

Also, chefs can easily update their work schedule to indicate their availability for cooking. Our tool is an excellent resource for meal planning and preparation, eliminating any availability issues.

Chefs on the Homefood platform have the flexibility to offer a high level of customization for their meals. Customers can replace or remove ingredients according to their preferences, ensuring a personalized dining experience. Chefs can specify the available customization options for each dish, allowing customers to tailor their meals to their specific tastes and dietary needs.

Meal Customization

Dashboard and Reports

The Homefood platform provides a comprehensive and user-friendly dashboard for chefs and customers. Chefs can manage their profiles, track orders and access analytics to gain insight into their performance.

Results - customer

Easy Meal Discover and Ordering

Customers can easily search for meals using various filters, including cuisine type, dietary restrictions, price range and proximity. The platform uses intelligent algorithms to suggest personalised meal recommendations based on individual preferences and previous orders. Customers also have the option to customise their orders, ensuring a personalised dining experience.